Dewalt, 16' x 1-1/4", Premium Tape Rule, Reinforced Housing & Metal Impact Plate For Blade Hook Protection & Longer Life, 13' Blade Standout For Increased User Reach, 3M Heavy Duty Thermoplastic Coating Maximizes Blade Life & Helps To Reduce Blade Breakage, Mylar Polyester Coating For Long Blade Life, Integrated Lanyard Slot.