The Bad River Tackle 48 PC Hardbait Assortment is a dealer-ready, high-impact selection crafted for retailers who want to stock a broad range of proven, fast-selling lures. This assortment includes 48 individually retail-packaged hardbaitsfeaturing a diverse mix of topwater, mid-depth, and bottom-targeting profiles, ensuring strong appeal across any species and fishing technique. Each lure is built with hand-painted bodies, realistic 3-D eyes, and super-sharp treble hooks for lifelike presentation and reliable hooksets. With a variety of fish-catching color patterns and premium construction,this assortment delivers exceptional shelf presence and strong sell-through. The Bad River Tackle Hardbait Assortment is the perfect all-in-one solution for retailers looking to offer customers a complete selection of high-performance lures.