Melissa Cookston 16oz Coal Play Rub. Melissa's Coal Play Rub is designed for beef, and it delivers a deep, rich, beefy flavor. Based on our Grillin' Shake, Coal Play brings activated charcoal to the party along with great umami from our beef and Worcestershire accents. Put this on briskets, steaks, burger, or anything that needs that added umph from Coal Play!