Both products are marketed as 100% natural Himalayan rock salt (pink Himalayan salt) mined from ancient Himalayan deposits, with the typical pink/rose hue due to trace minerals (iron, potassium, magnesium, etc.). Both are animal/livestock saltlicks with rope attachments (or hangable form) for horses, livestock, wildlife. Both stress the durability ("rock hard", "resists breakage and biting", weather resistance) so they last longer than some pressed salt blocks, the high density of these pure Himalayan salt licks resists breakage and biting to last longer." Both claim benefit via trace minerals and encourage hydration/licking. Both target similar animal groups: horses, cattle, goats, deer, wildlife.